Assignament Bank 1 Advertising: Advert explanation

The ideologies that are attached to the advert are: fashionable, stylish, expensive. My product appeals to my target audience, which are young girls or maybe women in their early or late twenties because of the person who is advertising the product. The person that is advertising that product is the age of the target audience so it will make the target audience want to look like the advertiser. Referring to Maslow’s Hierarchy of needs, my advert appeals to self - actualization and self-esteem. Self - esteem because if you would wear these trainers you will be respected by other and you will be confident walking with them. The persuasive techniques that I have use are that anchorage text which will make the audience buy it because they will want to feel the shoe like it is something amazing. The other persuasive technique that I used is that it will show that a girl is confident in wearing shorts and trainers, which most girls are avoiding these days. The representation that I’ve tried to create in my advert is that the girl in the advert is dressed in like a girly - hip hop way, which many girls these days like to dress. And it shows that people that dress like that don’t really care about what other people think about them.