Tuesday, 25 January 2011
Tuesday, 11 January 2011
Assignament Bank 1 Advertising: Comparison
1.
The man in the picture is using direct mode of address but since his eyes are darkened, it makes his look more mysterious. This means that the man is looking directly at the audience and makes them be more into the picture and makes them pay more interest in it. This man has also been used because he has a nice body which is a good way to attract men to buy the product, or make the woman buy the shower gel for the men. The man is representing sexual intimacy by being in the shower and looking straight into the camera and making a quite sexual pose. For this advert, the picture has been set in a shower with water pouring from everywhere. In the picture, the lighting is not very bright, because of that the man’s face is not clearly seen. The colour of the whole image is dim, only the yellowish bottle of shower gel is standing out to catch the eye. In the picture, the bottle of shower gel is not that big. It is clearly seen that the man is holding the bottle and that it is not attached to the picture. The target audience for this advert would be mainly men, because it’s a men’s shower gel, but it could also be aimed at women because they might be buying it for their husbands/boyfriends. The life style of this man is Egoist or it might be a Cowboy life style. This man could also be included in A social class category
The man in this picture is using indirect mode of address. He makes his look serious, which makes this advert look more serious than any other adverts. This man has been used because of the body he has. This would make the men and the women buy the product more because of the man and the way he is represented. He is represented as a man with money and he represents sexual attractiveness. The man in the picture is represented in a sexual way because he is barely wearing anything, but he is putting on clothes to go out somewhere. So this advert is indicating that you need to spray the perfume before you go out anywhere. The setting in the first picture looks like it was in a flat/house. By the looks of it the flat/house is modern and posh, although you can’t see nothing much. This adds more to the ‘man with money’ act. The lighting in the image 1 is used from the left hand side to show that it’s like sunset or sunrise. Because of that, the whole picture is a bit orangey. Because of the lighting and colour, the picture is not intense and is relaxing. Product in picture 1 is quite big, because it could be clearly seen and that it could catch the eye better and would be more noticeable to the audience than the man itself. The bottle itself is not actually in the picture with the man, it is attached to it. The target audience for this advert would be mainly men because they would buy perfume more for themselves then woman would buy for them. But also women can be secondary target audience because they might buy the perfume for their husbands/boyfriends. The life style of this man is Egoist or it might be a Cowboy life style. This man could also be included in A social class category.
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The man in the picture is using direct mode of address but since his eyes are darkened, it makes his look more mysterious. This means that the man is looking directly at the audience and makes them be more into the picture and makes them pay more interest in it. This man has also been used because he has a nice body which is a good way to attract men to buy the product, or make the woman buy the shower gel for the men. The man is representing sexual intimacy by being in the shower and looking straight into the camera and making a quite sexual pose. For this advert, the picture has been set in a shower with water pouring from everywhere. In the picture, the lighting is not very bright, because of that the man’s face is not clearly seen. The colour of the whole image is dim, only the yellowish bottle of shower gel is standing out to catch the eye. In the picture, the bottle of shower gel is not that big. It is clearly seen that the man is holding the bottle and that it is not attached to the picture. The target audience for this advert would be mainly men, because it’s a men’s shower gel, but it could also be aimed at women because they might be buying it for their husbands/boyfriends. The life style of this man is Egoist or it might be a Cowboy life style. This man could also be included in A social class category
Comparison questions
1) The difference in the pictures is, is that picture 1 is using in direct mode of address, where as picture 2 is using direct.
2) There both the same.
3) They are both using the same persuasive techniques by showing lots of skin. Masculinity - Sexual attractiveness.
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