Inside the magazine there will be guidance on what to do when the toddler is crying. Also it gives guidance on how to change the nappies, how to feed the baby and etc.
The target audience for this magazine are mothers of new born babies or mothers who are still pregnant. The age on who reads the magazine doesn’t matter because a woman can be pregnant at any age.
Their interests are about the babies, how to feed them and etc. The magazine is using direct mode of address. The image in the magazine tries to engage you with the image that the mother with the baby is happy.
The front cover image is a woman holding a baby, because the magazine is for women with newborn babies.
The anchorage text say ‘Make the most of your maternity leave’, meaning that the mother should make the most of it when she leaves her job when she is pregnant.
The overall message that the person is giving is that that the mother of the baby is happy and the baby himself is happy. It is also giving the message that the parent is good.
The ‘buzz’ word in the magazine is the ‘FREE’ word. This catches the reader’s eye and makes him think what he/she can get for free and then makes the audience buy the magazine cause of the free thing they can get.
The title design shows that the title is kind of feminine. The letters are in red/pink colour and they are also round and soft which kind of represents a woman.
The puffs suggest that inside the magazine there’s going to be handbook about the new born baby, about the maternity leave. The audience that the puffs are expecting to get are mainly women but it could also be men.
There are no slogans.
The colours that are used are mainly womanly like red, yellow and pink. I find them attractive because it will attract the woman more because the colours are soft.
The strategies that the magazine is using to attract the audience are the main image which shows a happy woman with a happy baby in her arms. It is also using the big word ‘FREE’ that will catch the audience eye that they can get something for free.
